SoulBounce: How does it feel to give birth to a brand-spanking new album after three years?
Estelle: It’s amazing. I always try to go out of my way to produce great bodies of work. I don’t do music just to do music. I’m just not good at that. People argue that I don’t put music out as frequently as I should, but I prefer quality out of quantity, and I prefer people liking what I put out and playing it for a very long time instead of playing just one out of 10 songs. You know?
SB: That’s what good artists do, they put music out every few years because they have to live their art.
SB: With True Romance, you’ve gone independent, running your own record company. What made you make the move to be the boss of all bosses with this project.
E: Well, I should say a return to being the boss of all bosses. I actually started off as an independent. I had my own label when I was 19 before anything. To me, it’s kind of like full circle and blasting off again, and it’s kind of cool. Like, I went through the independent side of the business to be able to survive in the industry now, not knowing it would take such a sharp left turn as far as majors versus sales versus ownership versus artists. So I thank God I had a test period in my life...so I don’t feel so much like a fish out of water. It’s just like, let’s get to work. Let’s do it.- Advertisement -
SB: A lot of other artists going independent don’t have the same buoyancy as you, and you can tell they don’t have the machine behind them.
E: My team is amazing, all professionals with a lot of experience in the industry. Further, what works for me is I’m not trying to compete. I stay in my lane, I get on the road, I work, I make good music. All those other stunts and tricks I don’t care about.- Advertisement -
SB: So will we be seeing any new artists popping up on your label soon?
E: Maybe. We’re more than just a label. We work with and encourage young writers, producers and others. There will be other things coming, but I will talk about it more when it’s ready. That’s what I’ve learned, don’t talk about things until it’s ready. Go away until it’s done. Keep it quiet, you know.- Advertisement -