Morning Soul: Can’t Believe The Things I Do For You

  • Insert irony here: Beyoncé‘s deal with Pepsi sparked criticism about her civic responsibility to the African-American community. Funny…don’t recall similar arguments being made when Britney Spears, Madonna and Faith Hill signed their contracts. [HP
  • L.A. Reid announced he won’t return to X Factor next season, shifting his focus to his full-time gig at Sony Music. [HR
  • Ashanti landed a role on the show Army Wives and plans to release new music in 2013. [EM
  • Def Jam confirmed their $2 million deal with rapper Trinidad James, leaving industry insiders — and a few casual bystanders — scratching their heads. [CMPLX
  • Independent artist and producer Gwen Bunn is part of an industry shift where women are taking the reins in their careers. SoulBounce approves this message. [PM

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