The Director's Chair: Amerie Returns With 'Why R U'

The video for Amerie's "Why R U" premiered yesterday on BET's 106th and
. Ray Kay, a former fashion photographer, directs. If you are a
fan of the way Amerie looks, then you will love this music video as it
can basically can be described as a compilation of wide, medium and
close up beauty shots of Amerie singing in front of different
backgrounds. There are some cool VFX that are featured in the video
that make it seem like the images and paintings on the backgrounds are
interacting with her, too. However, as beautifully shot as this video is, it lacks originality. It honestly feels like something we've already
seen from her, and I wouldn't be surprised if some left over footage from
the "1 Thing" video shoot accidentally made its way over here  All
in all if you are a fan of Amerie you'll love the video because it is
all about her and this visual should help "Why R U" become the summer
smash we all know it is destined to become.

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