Oh, Kia Australia. While this might not be anything comparable to what your fellow countrymen pulled when some of them chose to perform the Jackson 5 in blackface, this isn't exactly helping the bridge between our cultures get any closer. While I truly understand that Black culture has always had the world tightly held in its grasp, I also understand that if you are not of that culture, intergral elements can get lost in translation. Take this commercial for instance. While your advertising executives may have thought it to be cute to have Melle Mel and Scorpio in a Kia compact SUV rhyming to "The Message," the simple fact is that this song was pivotal in hip hop as a launching pad to discuss society's ills. I know you may think it's cute, but it's just really annoying. All I keep thinking about is how all of the band's members are ushered into a police car at the end the original video and now they're being jailed in this instance by greed. From what I can tell, no one's being pushed or is close to the edge in these suburban environs. In fact, I have to even call out these two Grandmaster Flash & The Furious Five members for appearing in this. Money and greed may be green, but I guess dignity has no color. See what I mean below. [H/T: KMBA]
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