Further expanding on his already all-encompassing brand, hustler-turned-mogul Jay-Z is venturing into the online world. Yesterday, Jigga launched Life + Times, a lifestyle and culture site featuring all things cool and worthy of the man's stamp of approval. Expect everything from music and technology to cuisine and furniture. Yes, furniture. So far, there's an interview with Swedish quartet Little Dragon, a profile on Haitian-American boxer Andre Berto, and a collection of diverse and surprisingly well-written editorial content. The layout is eye-catching, though slow-loading on some pages, and isn't as self-promoting as expected. Borrowing its name from Jay's fourth studio album, the online magazine is a definite go-to destination for brand- and trend-chasing cool kids.
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