Tyla is the “It” girl of the moment, and she’s been taking advantage. The South African singer has been around the world in support of her self-titled debut and the project has been resonating with her fans. One of the most listened to tracks has been “Jump,” which has garnered a whopping 75 million streams worldwide and growing. Listening to what the people want, the singer has given the beloved track a visual.
She turns to NABIL, who also directed the video for her song “Truth Or Dare,” to bring life to “Jump.” The director takes us to the singer’s hometown of Johannesburg, South Africa to show us a bit of what her life is like in the city. We follow Tyla as she turns looks left and right alongside dancers and locals. As she serves beauty, the world around her gives chaos — including random fights spilling into her shots, impromptu photoshoots and aunties playing soccer.
Helping to break up the flow of it all are features from the song’s guests. Gunna first pops up as the fella driving her around town before he takes us to the club as he pursues her affections. Skillibeng, meanwhile, bookends the clip as he heaps compliments and praise upon her being.
“Jump” is popping and is sure to keep all eyes on Tyla for the time being. Get your eyes on the rising star when you peep the video below.
