Our girl Keke Palmer is bossin’ up in a big way. The actress/singer has been making moves this year with a particular focus on her music career. She dropped her album and short film Big Boss, made some time for a little petty fun with Usher and is currently making it do what it do in a city near you on her Big Boss Tour. As if all that weren’t enough, the star is also readying a deluxe edition of Big Boss, the first taste of which we’re getting with her new single “Assets.”
Keke turns to producer Kenneth Paige for the track and he, in turn, gives her mellow, synth-bass-heavy production kept in line by the ticking of hi-hats and programmed hand claps. Keke, meanwhile, takes a moment to show you why she is the boss of it all at the tender age of 30.
“Shawty got assets / Good shape, silk press, good credit, she cold,” she sings on the chorus just in case anyone wondered why she’s got it going on. “Shawty got assets / She a independent stepper, she gon’ step when she want / Shawty is an asset.”
If anybody has the right to talk their s**t right now, baby, it’s Keke Palmer. Her tour rolls into Philadelphia and New York this weekend before closing its run in her hometown of Chicago on September 26th. If you’re in either city, we suggest you get in where you fit in. But first, let the young mogul show you how it’s done when you listen to “Assets” right here.