In this digital age, there are all sorts of distractions competing for our attention. Whether tuned into a laptop or a handheld device, our screen time can cost us hours that could be spent in much more meaningful ways. For his latest single “My Phone Can Die,” podcaster-turnt-producer Rory choses quality time over screen time.
He teams up with DMV-bred songbird Ari Lennox and Inglewood singer/songwriter/producer James Fauntleroy to declare their desire to shut out the world and focus on their lover. Over the smooth and seductive groove, the intention to remain present is clear as they sing, “My phone can die / I don't need nothing but you and I.”
The accompanying visualizer directed by Hritwik Chhabra illustrates the chokehold our phones have us all in. 3D artist Samuel Andrade takes viewers from the assembly line to the crowds of folks lined up to purchase the latest and greatest device. It all seems harmless until we note the zombie-like state we often fall victim to while completely engrossed in our phones. Though the track itself serves much sexier vibes than the borderline horror showcased in the visual, it serves as a note of caution to put the phones down and focus on what really matters in the world around us.
Put your phone aside and take some time to listen to “My Phone Can Die” and watch view its visualizer below. Find the single on your preferred digital platform now.
Rory’s latest offering marks the fifth single from his upcoming debut album, I Thought It’d Be Different, which is set to be released this Friday, May 26th. Check out the tracklist below as well and note the features from SoulBounce faves Phonte, BeMyFiasco, Emotional Oranges and many more. Pre-save/pre-add I Thought It’d Be Different before it drops.
Rory I Thought It’d Be Different tracklist:
1. Surrender feat. Emotional Oranges & THEY
2. Not Me feat. RAAHiiM & Shantel May
3. See How This Thing Goes feat. Conway the Machine & Hablot Brown
4. King feat. KIRBY & C.S. Armstrong
5. My Phone Can Die feat. Ari Lennox & James Fauntleroy
6. dvsn interlude
7. I WANT YOU BUT YOU'LL NEVER KNOW feat. Shelley FKA DRAM & Alex Isley
8. Otherside feat. Phonte & BeMyFiasco
9. Goldlink interlude
10. Enough feat. Jay Electronica & reggie
11. Don’t Go feat. Pink Sweat$ & Sinead Harnett
12. Refill feat. Chiiild & Aáyanna
13. Sobering Thoughts From The Mondrian feat. Reason