The 1990s have often been referred to the “golden era” when it comes to black music, movies and all-around culture, and rightfully so. This remarkable decade birthed classics in all creative dimensions, and its impact is still seen today. Though barely out of his pampers at the start of this pivotal period, on his latest single simply entitled “90s,” Emmy Award-winning saxophonist and singer Braxton Cook links with TrapHouseJazz multi-hyphenate Masego. Together, they long for the feelings we all caught from the love and passion portrayed in the lyrics and cinema of the time.
The track opens with a classic line from the 1997 film Love Jones, starring Nia Long and Larenz Tate, which sets the tone. After that intro, Braxton declares, “Love me / My sweet and chocolate lovey / I miss the way you love me / Just love me like the 90s,” on first instance of the chorus. Uncle Sego soon chimes in with his signature charm, singing, “Past and present / All of the movies / All of the records / It’s in my spirit, my soul / You feel it.”
With clear references to the woes of romance from both yesterday and today, the talented duo is thoughtful in their approach. Via press release Masego explains, “I’ve spoken to many women about the dating market, and it’s ghetto out here. We need healthy relationships shown in media and a realistic view on what a sustainable partnership looks and feels like.”
The Anthony Doffek-directed visual brilliantly captures this sentiment as we watch the fellas get together for a late-night kickback with their lovely cocoa companions (one of which is Braxton's real-life wife Chaya Crowder-Cook). The scene is familiar, tasteful and refreshing in its positive portrayal of relationships. As each is known for setting the trends in their respective lanes, we hope their latest offering sets forth a wave of more authentic depictions of Black love.
Catch a nostalgic vibe, and watch the video for Braxton Cook’s “90s” featuring Masego below. Be sure to add the track to your collection from your preferred digital platform and look out for more to come from both artists in the new year.
