It's long been established that Babyface is the man. The hitmaker is now into the sixth decade of being an artist, and he's nowhere near retirement. He's actually entering the next phase of his career with a new record deal with Capitol Records, and he makes his debut on the label with the new single "Keeps On Fallin'" featuring Ella Mai.
Babyface teased the collaboration on social media prior to its release, giving fans a behind-the-scenes look in the studio with Ella and producer D'Mile in footage recorded back in March 2021. The living legend is super chill in the clip, complimenting Ella's work and explaining his process to the songstress who also plays it cool.
To craft "Keeps On Fallin'," Babyface reached into his deep trunk of hits to sample Tevin Campbell's "Can We Talk." The song, which he co-wrote and co-produced with Daryl Simmons for the teen dream in 1993, is a solid foundation for D'Mile to work his production magic. D'Mile provides the superstars with a sound full of synths, keys and percussion that hits nostalgic notes while being a contemporary bop.
Always a gentleman, Face steps aside to give Ella the first verse and she steps right on up. After being happily "Boo'd Up" years ago, "Keeps On Fallin'" shows that she's still head over heels. "Every day like the first day / Still get butterflies, oh yeah," Ella admits early and she keeps showering her lover with love.
The second verse belongs to Babyface who comes through with some sage wisdom and reminds her just who she is. "You the reason why in the first place / He been goin' up and it shows, babe / Ain't no doubt about it, you Ella Mai / You gotta give yourself some credit," he sings, almost like a big brother letting her know that she's got the sauce.
Babyface and Ella Mai were equally excited to work with each other. While Ella described getting to work with him as, “an absolute dream come true for me,” Babyface couldn't wait to record with her. “When I first heard Ella’s voice, I thought, ‘what an incredible and distinctive voice, I have to get in the studio with her!’ Well, I did…and it was everything I imagined and more!” he shared, totally enamored with Ms. Mai.
One thing's for sure and two things are for certain, Babyface knows how to make a hit song and "Keeps On Fallin'" is an intergenerational jam. The song's groove and its catchy lyrics are ready for either a smooth two-step or the latest TikTok dance – all are welcome and invited to the cookout. We already anticipate rocking this track all summer long, and it has the potential to become a new R&B classic. Listen to "Keeps On Fallin'" and peep its animated visualizer right here to see if you agree.
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