The age of the girl group might have come and gone here in the States (with the last girl group to really break into the public consciousness being the disbanded Fifth Harmony). However, they’re alive and well over in the UK, with one of the latest being rising starlets FLO.
The members of FLO — Renée, Jorja and Stella — have spent the past two years honing their style and sound, and now they’re ready to make waves across the world with the release of their debut single “Cardboard Box.”
“Cardboard Box” has a throwback feel to it, with a sound that particularly references the girl group R&B of the late ’90s (think Destiny’s Child, 3LW or Blaque). That feel isn’t surprising as they turn to MNEK, a true student of the pop and R&B from that era, for the track’s production. He laces them with a bold, sassy groove built on sweet harmonies, hard-hitting drums and gauzy synths to help them to send a no-good man packing.
“So I’ma put your s**t in a cardboard box / Changing my number and I’m changing the locks,” they sing in unison on the chorus. “When you can’t get in, oh, your heart gon’ stop / You may be crying, but boy, I’m not.”
That sass and retro feel is even more fully realized in the video for the song. We see the ladies dressed in crop tops and baggy pants that are straight up on the ’90s tip as they move and groove against a stark white backdrop. What makes this one different, though, is that the trio exert their control throughout. Not only are they the stars of the show, but a quick flip of the camera reveals that they are also calling the shots.
FLO has a nice formula and three is often the girl group magic number. Does this mean that the British group will go on to international success? We certainly hope so. Get acquainted with FLO when you stream the audio and watch the video for “Cardboard Box” below and make sure to follow the ladies on Instagram.