SZA is no longer the only lady on the TDE roster. The prestigious hip-hop label recently got more female energy on its team with the signing of rising star Doechii, and she's coming in hot with her new single "Persuasive.'
The rapper/vocalist flexes the unique flavor she'll be bringing to TDE on her single. "Persuasive" melds R&B, hip-hop and house effortlessly with a groove that is hard to deny. It starts off with percolating drums and a watery synth sound as she slowly introduces it with snippets of the chorus. She then kicks things into full gear when the kick drums hit, singing, "She's so persuasive / That marijuana / She so flirtatious / How does it feel to be you?"
As she describes a time that goes from lowkey to turnt in a matter of seconds, the young artist makes a case for her to be grouped alongside visionary hip-hop stars like Missy Elliott and others. Then the song shocks our senses and flips into a house groove before it comes to a close, sprinkling a bit of ballroom influence in for good measure.
Doechii also proves to be just as creative visually as she is musically with the song's video. We see her in a bevy of out-there outfits — from barely there black leather to a gauzy, heavenly black number and a futuristic Josephine Baker-inspired look — that are simply next level. But the clip also contains some amazing shots and set-ups that let us know she'll be one to watch for years to come.
If you've been looking for your next new obsession, allow Doechii to persuade you to look no further. Stream "Persuasive" right here and then (repeatedly) watch her eye-popping video below.