Still riding the high from his successful Free Spirit release last year, Khalid has kept the creative juices flowing throughout 2020 – releasing new music like “Know Your Worth” and “Wildflower.” The former finds Khalid trying to recapture the “Talk” magic that resulted from his initial partnership with Disclosure. As the song continues to pick up steam, the singer-songwriter wisely opted to reveal the music video.
Directed by Daniel Russell, the colorful visuals are the perfect complement to the buoyant tune. In a setting that mimics a Fashion Week runway, a diverse group of talented dancers turn the catwalk into an urban couture Soul Train line. From differently-abled men to thick girls, there’s absolutely no hateration in this dancerie. Adding Khalid’s carefree exuberance to the mix, we can’t help but join this feel-good party.
Khalid initially told Beats 1 that the song’s inspiration came as he was giving himself a pep talk. “I feel like the message in this song is something that I needed to hear at the time I was writing it and I hope that it resonates with a lot of people who need to hear that kind of message,” he explained. His timing turned out to be perfect. The positive vibes are especially appreciated in these days and times. Download “Know Your Worth” and stay tuned for more new music.