He’s been seducing our ears for nearly three decades with his brand of romantic R&B but singer-songwriter Jon B is actually a relatively young man. In fact, he just recently celebrated his 45th birthday. Rather than lavish himself with gifts, however, he’s giving a gift to his very loyal fans with his new song “Priceless” and its lavish new video.
“Priceless,” the follow-up to his duet “Understand” with fellow ’90s crooner Donell Jones, is all about spoiling his lady while showing her how much he appreciates her. “Show you something you ain’t never seen before,” Jon B sings on the track. “It’s real life / You ain’t gotta dream no more / Let’s jump into some new s**t like ‘Geronimo.'” Backing up his laid-back swagger is an elastic synth groove that’s as uncomplicated as his lyrics and the love he’s expressing.
For the video treatment, he takes an idea from the song and shows us a few exotic adventures. He posts up in front of a helicopter and a few expensive whips and even takes us on an impromptu voyage on a yacht. Meanwhile, a bewitching pretty young thing stays by his side the entire time as she and Jon serve up fly looks and glamour for the camera.
“Priceless” and “Understand” are set to both be included on Jon B’s upcoming album Understand, the singer’s first in eight years. “Priceless,” however, won’t be available for purchase until November 17th. Luckily, you can check out the song’s music video right here and right now.