New Jersey-bred rapper Redman is taking us back to a simpler time with his latest single “1990 Now.” The funk and synth-laced rap jam also comes with a music video, reminiscent of a ’90s-style kickback with good friends, good music and good weed. The Arrad-directed visuals are simple, filmed on an all-white studio set, but Redman keeps it entertaining as the center of attention with his witty, in-your-face style.
A lifelong proponent of Mary Jane, he flaunts his love for kush both in song and in the visual. Red raps, “I said, clap ya hands / Clap ya hands everybody / Cause I brought weed for everybody (Let’s go!) / They ask “Redman, what’s the sound?” / I tell ’em ” muh-f***in’ 1990 Now!” on the chorus. During the video, Redman kicks it with a bevy of women wearing “1990 Now” shirts. They jam to the single, smoke and eat snacks while he keeps the party going. In true ’90s fashion, the function gets interrupted a few times but guests continue to party, like its 1990 at least, until the power gets cut off.
Redman is slowly but surely making a resurgence. He’s been spotted on the festival circuit with his partner in crime Method Man and was recently featured on Lalah Hathaway‘s remix to “Call On Me.” Based on Instagram, it looks like he’s getting ready to release another new track soon, “Fetish” featuring songstress Amber Lashae from his upcoming album Muddy Waters Too. Until then, you can cop “1990 Now” on your favorite digital retailer now, and watch Redman and friends party it up.