Singer Etta Bond knows what she wants and has no qualms about getting straight to the point, even when what she wants involves taking things to the next level with close friends. She lets that be known and then some in the video for her latest solo single, “Let Me Hit It.”
Directed by Curits Jehsta, the clip finds the Brit making her case about why her friends could also be her lovers. The video opens with her strutting down the street in nothing but her skivvies and a satin robe with a carryout pizza in hand. From there, we find her kicking it with various friends whom she wouldn’t mind getting a little bit closer to. Though it’d be easy for her to lay it on thick, she makes her intentions known immediately, admitting that she’s tired of suppressing her feelings. In the words of Rae Sremmurd, she ain’t got no type as we see her lounging about with a rainbow coalition of male and female lovers. The clip is a testament to Bond’s ownership of both her sexuality and feminity and provides the perfect visuals for this ultra-sensual number. Produced by SOS, the slow groove is ramped up thanks to Bond’s coy bluntness.
“Let Me Hit It” is the latest single to come from Bond, who we last heard from when she teamed up with SiR on his single, “Something New.” Check out the latest from this talented artist to find out if she makes a convincing argument for blurring the lines between friends and lovers.