It’s been a few weeks since we brought you the world premiere of R&B crooner RĀI‘s new single “Love’s On The Way,” and as promised we’re following it up with the world premiere of the song’s music video in another SoulBounce exclusive. Just like the song, the visual for “Love’s On The Way” appeals to our feelings and romantic yearnings.
“I really wanted a nice smooth visual to compliment the song,” RĀI tells us about his vision that director A1 Vision brought to life. Filmed on location in Harlem and Central Park, the “Love’s On The Way” clip focuses on a woman in various scenes from her life while RĀI is seen singing at picturesque locales around the city. At the onset of the video, we see that she’s a little upset with a guest who’s come to her apartment. Fueled by Sutter Home wine, she is big mad and goes off before dismissing her visitor. We next see her on a new day and with a new attitude as she struts down the street to go shopping at her local bodega and later do her laundry at the laundromat. She finally goes home and is pleasantly surprised by RĀI who has set the mood with candlelight and flowers, eliciting a very positive response from his leading lady.
RĀI has managed to give us all the feels all over again with “Love’s On The Way.” “The song itself is a reminder that if you’ve been hurt, disappointed or feel let down by love, you have to find a way to believe that you deserve love and know that it’s on the way. The video is a simple interpretation of this idea,” he shares about the black-and-white visual treatment that is as timeless as the track.
If you’re single and hoping to find love in a hopeless place, RĀI’s “Love’s On The Way” is the inspirational love song that you need in your life. He has more music to touch hearts and souls on his debut album, also titled Love’s On The Way, which will be released on Friday, June 8th. Head to his website to hear short-but-sweet song snippets streaming now, and pre-order the album from Amazon or iTunes.