American fashion house Calvin Klein continues to roll out their 2018 #MyCalvins campaign. Following its stunning debut featuring Solange, Kelela, Dev Hynes and Adam Bainbridge (Kindness), the campaign continues with its family-focused theme. For the latest installment, the A$AP Mob reps the brand in a series of photos and a 30-second promo video starring members A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvvy, A$AP Ant, A$AP J Scott and A$AP Lou. The crew is decked out in denim and underwear from the fall and winter 2017 collection.
Willy Vanderperre was tapped once again to photograph the Mob and captures the group’s solidarity as well as their individuality. In the visual, they are shown in an empty barn clowning, dancing and discussing style and what the campaign means to them. They note the “coziness” of the clothing and even take a moment to shout out Belgian menswear fashion designer Raf Simons and the late A$AP Yams. We applaud the brand for continuing to bring together diverse groups across style and music genres for the culture. The A$AP Mob joins the stellar list of artists who bring a bit of hip-hop flavor to the campaign, which previously included Fetty Wap, Joey Bada$$, Kendrick Lamar and Young Thug for the Spring 2016 season.
Watch the ad below as we keep an eye out for more spokesmodels to be added. The brand will continue to roll out more of its “Our Family” ads throughout the Spring 2018 season.