Since stepping onto the scene way back in 2007, Little Dragon has become known for her their eclectic approach to both style and music. They kept up their reputation with their latest album, Season High, delivering what we've come to expect from them while also dabbling a bit in dance music. They've also been delivering on the video tip, dropping off quirky, eye-popping clips for singles "High," "Sweet" and "Celebrate." But, as we know, LD never stops bringing us left-of-center visuals and they do it once again with a clip for their song "Strobe Light."
The clip explores the queer side of South African culture, specifically focusing on two male dancers, who are dressed in extravagant hats, gowns and outfits as the camera explores what could be considered a cultural taboo in the country. The two dancers are resplendent in their attire, showing off slick moves and sick fashion on the Johannesburg streets. We don't just get a view of them, though. The video also gives us images of young South African boys dressed to the nines and cars doing donuts in parking lots. It all comes together to give an interesting visual that shows a side of South African culture that rarely gets exposure.
Explaining their vision for the video, stylist IB Kamara and director Kristin-Lee Moolman told i-D, “We wanted to make a film that celebrates two dancers from Johannesburg and that feeling of being young and creating your own universe within your environment and being able to express yourself in any shape or form.”
Check the video for "Strobe Light" below. Little Dragon's Season High is in stores now.