As we near the release date for Sampha's full-length album, Process, he's continuing to stoke the flames of anticipation with his new video for "(No One Knows Me) Like the Piano."
In the Jamie-James Medina-helmed clip, we see Sampha and a woman alone in a stark, nearly-empty room. As he sings this touching tribute to his late mother, model Adwoa Aboah watches intently, dancing fluidly before taking a seat beside Sampha. What starts as a light sprinkling eventually gives way to a colorful swirl of vapor that seems to emanate from her. Though no words are said, it effectively conveys the sense of grief and loss experienced after losing a loved one. The heaviness of coping is mirrored by dust that increasingly intensifies until finally, all that is left of the Aboah are the quickly-vanishing swirls. While simple on the surface, the poignant video is able to speak to the helplessness of watching someone slip away.
In addition the official video, Sampha has also released a virtual reality component of "(No One Knows Me) Like the Piano" The interactive clip allows viewers to navigate around the room where we can see Aboah from Sampha's perspective while seeing how the vapors seem to fill every corner of the room. It would have been cool to also see Sampha from Aboah's perspective but that doesn't little to diminish the novelty of playing with the video's controls.
"(No One Knows Me) Like the Piano" is the third single taken from Process, which drops Friday, February 3rd. To celebrate the album's release, he'll be hitting the road, performing in his hometown of London before hopping across the pond for a string of North American dates after which he'll wrap things up back in Europe. For a list of dates and to purchase tickets, visit his website for more info.