NAO is undoubtedly one of the most unique emerging voices of the millennial generation. The London-born singer has entranced music lovers since her 2014 debut, but the release of her EP February 15 in May and guest spot on Disclosure‘s Caracal has only propelled her further into alt-soul/electronica fame. NAO recently released a music video for her single “Bad Blood,” the first song off of a currently unnamed album set to drop sometime in 2016.
For these NSFW visuals, NAO collaborated with Ian Pons Jewell who directed Vince Staples‘ music video for “Señorita.” You can definitely see Jewell’s cinematic style in this video. Like “Señorita,” “Bad Blood” is shot entirely in black and white and utilizes shock value and eeriness to captivate the viewer. The video takes place in an abandoned building where a naked Black woman confronts several different people for their sins. The scenes are surreal and industrial yet oddly organic at the same time. “Bad Blood” is beautifully unapologetic of the woman’s nakedness and does a perfect job of desexualizing the female body. In fact, she looks like a deity of sorts. As she approaches these people, tree branches shoot suddenly from their mouths and eyes as they look to the sky as if in prayer. At the end of the video, the woman herself must answer for her sins as branches shoot from her face as well.
The video as a whole matches the style and content of “Bad Blood.” Jewell did a great job of visualizing NAO’s ethereal, electronic sound. Watch the video for “Bad Blood” right and stay tuned to SoulBounce for more NAO news about debut album.