Los Angeles-based artist Kay Cola has a lot to prove. The GRAMMY-nominated songwriter has been releasing music for awhile now and has worked with artists such as The Game, Dr. Dre, Eminem and many others, honing her craft in hopes of becoming the next big thing. However, her latest song, "So Gone," is less about her credentials as an artist and more about proving herself as a down ass chick.
Backed by production from C-Slick, AYO and Hitmaka (AKA Yung Berg) Kay waxes poetic about being the chick that her crush deserves above all others. She promises, “Daddy you won’t ever need no one else / ‘Cause I’m gon’ give you something you ain’t never felt.” The song is reminiscent of Rich Harrison's production style, with the singer going extra hard over a booming, bass-heavy track.
While "So Gone" is catchy, it doesn't do enough to stand out from the abundance of club-ready potential bangers on the radio or present Kay as strong opponent to the onslaught of young R&B starlets trying to take Beyoncé’s Burger King crown. However, Kay’s voice shows talent and promise. We look forward to seeing her growth as an artist and what’s coming next down the pipeline.