We Are ‘Loving’ This New Music From Purple Ferdinand


Back in June 2014, Purple Ferdinand captivated us with the simple visuals for “Birds,” a sweet serenade from her equally enchanting Dragonfly EP. While some of us are longing for those sunny days and breezy tunes of summer, Ms. Ferdinand is heating up the winter with “Loving the Hate,” the first single from her new EP, Lovebound.

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The London-based singer tackles the complexities of love, like accepting when things aren’t quite working out and learning how to cope after a hurtful experience. While her previous work showcased vocals that were feathery and ethereal, Ferdinand’s delicate voice feels warm and lush here. With its simmering tempo and hypnotic percussion, this track provides a tempting preview of what Lovebound has in store when it drops.

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