Common‘s Nobody’s Smiling is on heavy rotation around SBHQ these days, but not only are we listening to the music, we’re also digging the creative videos from the set, too. The first visual from the album, the cinematic, Hype Williams-directed “Kingdom,” was gritty and realistic. The latest clip, for the Big Sean-featuring “Diamonds,” veers more into the creative, with images of Chicago and Detroit superimposed onto the rappers as they spit their verses.
While an effect like this has been done before in videos, here it’s used to brilliant effect, adding to the jovial mood of the track while celebrating both Com and Sean’s hometowns. But it’s not just about the effect, though, as the clip mainly focuses on the two rappers as well, allowing us to see them in their element, both on the stage and through the cities that raised them.
Get into the creative visuals below and be sure to pick up Nobody’s Smiling, which is already in stores.