You Won't Regret Taking 'Time' To Watch Seinabo Sey's New Video


Earlier in the month when we put you onto Swedish singer Seinabo Sey's powerful song, "Hard Time," we called it "lush and full bodied" as well as forward-thinking in its production. It's refreshing to see that the music video for the track is all those things and more, as it transports the viewer into a dark and intriguing world. Alternating between close up shots of Sey in various lighting and a gathering of an eclectic group of women, the Casper Balslev-directed video skews far left of center, maintaining a fascinating and abstract feel throughout. The outcome of which is striking visuals that perfectly match Seinabo's captivating and expressive vocals and the driving beat of "Hard Time."

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