'Night' Time Is The Right Time For Jesse Boykins III

If, like myself, you've been patiently waiting for Jesse Boykins III to release his next album, then I'm happy to say that the wait is almost over. There's no firm release date yet, but Jesse himself has assured me that Love Apparatus will arrive this year. As a sign that the album may be coming sooner than later, we've finally gotten a music video for the lead single, "B4 the Night is Thru." This song has been my jam since its December 2010 release (and numerous remixes have kept the track in rotation), so it's great to see it get some funky fly visuals to match the tone of the mid-tempo groove. Directed by frequent collaborator Dr. Woo and featuring fellow members of the Romantic Movement such as Mara Hruby and MeLo-X, "B4 the Night is Thru" finds boykins and his boys enjoying a night out in Brooklyn at a happening spot where all of the sexy eclectic people have gathered. A honey dip in a wide-brimmed hat catches his eye as honey dips do, but his attempt to make his move gets thwarted by two burly bouncers. Will Jesse end his night on a high note and get the girl? Not exactly, but you can't blame a brotha for trying. 

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