Wine is fine, but liquor is quicker, and many a liquor brand have been quick to align themselves with cool artists du jour these days. The latest to find himself front and center of a sponsorship is soul man Aloe Blacc who has aligned himself with Tanqueray Gin's "Tonight We Tanqueray" global campaign to encourage people to "start the night right." He is one of the new brand ambassadors alongside the sexy for no reason Idris Elba, supermodel-turned-singer Karen Elson, and actor Michael Pitt. Blacc has composed the song "Tonight Downtown" just for Tanqueray that they are giving away for free on their website and running a remix contest for on Facebook. Although the gin itself is never mentioned in the lyrics, you do see glimpses of the signature green bottle in the music video, which just premiered this week. In the visuals filled with quick cuts and mood lighting, Blacc and his band jam out in the studio while his voice drips with struggle of a thousand soul singers. It remains to be seen if "Tonight Downtown" will get more people to sip on gin and juice, but it's a mutually beneficial a good look and already a step up from the "Ready to Tanqueray" commercials featuring the character "Tony Sinclair" that became more of a running joke than a call to action for people to get their Tanqueray on.
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