'Kiss' This Avant Video 'Goodbye'


I'm probably more critical than most when it comes to music videos. Maybe it's my inner director thinking that I could do better or maybe it's just me expecting more from artists. Whatever the case, there's nothing worse than spending a few minutes of my life watching a video only to be disappointed in the outcome. Which brings me to Avant's newest set of visuals for the song "Kiss Goodbye." On its face, the video isn't bad, but once you actually listen to the song's lyrics, though, you'll see that the video doesn't match the lyrical content at all. The song is a warning of sorts to men that if they don't handle their business that their women will creep. OK, fine. But then the video takes an entirely different approach by showing men doing the creeping. I had to watch this twice just to make sure that I didn't miss something and wasn't going crazy. This would be a great video--for another song. But for this song? I'm going to have to vote no. 

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