Way back in May when I first heard Common‘s “Universal Mind Control,” I wasn’t totally feeling it. There is, however, something to be said for the “MTV phenomenon” whereby a song seems to sound better once the listener can associate images with it. That being said, I am absolutely loving the Hype Williams-directed video for “Universal Mind Control.” Not only did they go the futuristic route, including Pharrell Williams being replaced with a robot that somewhat resembles Rosie from The Jetsons, but the video is not awash in oversaturated color pallette so typical of Hype’s previous work. So while the summer came and went without Invincible Summer, Universal Mind Control is something we will be willing surrender to once it’s released this November.
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