LL Cool J Joins the Softer Side of Sears

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After launching his bedazzled clothing line Todd Smith a few months ago at Macy’s, LL Cool J has decided to partner up with another, rather unlikely store in the mall for a new collection: Sears. Yes, yes, y’all Cool James has teamed up with the struggling retailer for the LL Cool J for Sears line, which will feature casualwear for juniors, young men, girls and boys. Clothes in the collection will range in price from $22 to $50, which is considered pricey for Sears but a relative bargain compared to other celeb lines. The brand launches this fall and they are currently fine tuning the line because according to L his “main concern with juniors is to make sure the fit is right. The
fabrics have to feel nice on a woman’s body, but sizing and fit are
very important.” Given the choice of model in the promo photos for the line, one has to wonder exactly who the line is going to fit. The girls from around the way have a little bit more junk in the trunk.

Sears’ Hip-Hop Hope: Store Signs LL Cool J To Do Apparel Brand [WWD]

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