The Director's Chair: The Final Cut
Matthew Cherry here. So I finally finished the video this past weekend. It was my first time not cutting my own video, so it was a little more of a process than I am used to but all in...
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This page contains 31 entries posted under the "Artist Blogs" category.
The Director's Chair: The Rough Cut
Hello everyone, it's getting down to crunch time, and I finally got a rough cut of my video done. I have been working with my editor Michael Speck, and I am very pleased with the footage so far. Of...
The Director's Chair: Shoot Day AKA 'What Can Go Wrong, Will Go Wrong'
Hello everyone. We had our shoot for the video this past weekend and I think it can be best summarized with the quote, "what can go wrong, will go wrong." To succeed in this industry you must have a...
The Director's Chair: The Treatment
Hello everyone, Matthew Cherry back with the second installment of my blog that gives you a look at my process of directing a music video. As you may already know I am submitting a music video for a contest on...
The Director's Chair: Back In The Hot Seat
I finally can dust off my director's chair. It's been a minute since we last connected, but I'm glad to be back. This time I am going to walk you through the process of the way I direct a...
Hot Like Ayah: Introducing Richie Hennessy
I'm very passionate about certain things and one of those things is good music. I promised I would bring to light dope music that you may have not heard yet, so I'd like to introduce you all to an...
The Director's Chair: Taking Off The Blues With The Foreign Exchange
Back in the mix it's your boy Cherry coming at you with another video breakdown. This time we take a trip to North Carolina and link up with The Foreign Exchange. Their video for "Take Off The Blues" dropped during...
Hot Like Ayah: To Sign Or Not To Sign
To sign or not to sign...That is the question. I just got off the phone with DJ Jazzy Jeff, and I can always count on him to leave me pondering something....
Hot Like Ayah: The Co-Sign
After observing the world, I have this question: Why do people feel the need to follow (no Twitter puns intended) another's lead?Is it for the sake of world order or is it natural order? It seems like there must...
The Director's Chair: Amerie Returns With 'Why R U'
The video for Amerie's "Why R U" premiered yesterday on BET's 106th and Park. Ray Kay, a former fashion photographer, directs. If you are a fan of the way Amerie looks, then you will love this music video as it...
Hot Like Ayah: On Artists & The Music Industry
It seems as though the more I think about it and the more people I speak to about this, the more I realize the downfall of the music industry. It's like this crazy never-ending cycle of dreams dreamt, then...
The Director's Chair: The Rawness, Realness Of Wale's 'Family Affair'
Cherry back on the scene this Monday with a new write up coming to you from The Director's Chair. Today I want to talk about Wale's new music video for "Family Affair." As everyone knows Wale is one of the...
The Director's Chair: A Closer Look At Maxwell's 'Pretty Wings'
Cherry in the building coming at you with another music video breakdown. This time I'm featuring Maxwell and his latest music video "Pretty Wings." This video premiered when SoulBounce was down a few weeks back, but you know we...
The Director's Chair: Breaking Down Ne-Yo's 'Part Of The List'
Once again it's on. It's your boy Mac coming to you from The Director's Chair. Today I am going to be breaking down Ne-Yo's latest music video "Part Of The List." This video is a perfect example of how flashing...
SoulBounce Exclusives: Introducing 'The Director's Chair'
What's going on, world? My name is Matthew "Mac" Cherry and I am what some may call a music video expert. Not only have I been watching music videos since "The Box: Music Television You Control" days, but I...
Hot Like Ayah: Back Again
Hey all! I'm so happy to be back! Press play below to see what's been up on my end during the break. Also, while we were away I wasn't able to let you know about this awesome video I filmed...
Hot Like Ayah: Watch Out, Jimi Hendrix!
So I've taken up a new hobby. Would you like to guess what it is?...
Hot Like Ayah: Rock The Vote!
Hello darlings! Thank you so much for the love you've showed for my new song, "Might Not Be." I appreciate it very much!Now I need your help......
Hot Like Ayah: The 411 On '4:15'
Hello darlings!So by now you all know about 4:15, my new album. In anticipation of the release, I wanted to give you all the exclusive 411 on the tracklist and the inspiration behind each of the songs. Oh yeah, how...
Hot Like Ayah: Heavy Rotation
I often have trouble answering the question, "What new albums are you listening to lately?" But today, I will attempt to share a few albums that I have in heavy rotation. Right now, these albums hold that distinction: The...
Hot Like Ayah: Keeping It Real
Hey everyone! I've been so busy mastering, getting artwork done, filling out papers, buying barcodes, planning videos, registering with Sound Scan, rehearsing, etc., that I've totally forgotten to enjoy myself!...
Hot Like Ayah: Tona Is 'Major'
Last time I introduced everyone to my friend and collaborator Slakah the Beatchild, and now I want to put everyone up on my boy Tona. As you can see, he's very nice on the eyes, and even nicer on the...
Hot Like Ayah: Study War No More
So I watched Watchmen the other night. I have to say, I was a little disappointed. I think I expected a true superhero movie and didn't get what I wanted at least until closer to the end. The plot...
Hot Like Ayah: Reality Or Fiction?
Since I spent much of last night watching TV, I'm going to talk about my favorite shows today. ...
Hot Like Ayah: Call & Response
Hello all! I've been wanting to put this out there for a while now, but if anyone has a question, comment, or concern about anything from music, being an independent artist, a woman, a human, a partner in a relationship--anything--please feel...
Hot Like Ayah: 'A Peace For Gaza' Wrap-Up
Last night's "A Peace For Gaza" concert was awesome! Andrew at Roundtable Entertainment did a great job of helping out and promoting the event. Rafeef Ziadah, speaker for the Palestine House, was very informative and full of energy....
Hot Like Ayah: New Music News
I'm sick this week. The flu has caught up with me. I was going to video blog, but the sight of Kleenex and sickness is better kept off camera! LOL To be honest, what's been on my mind lately...
Hot Like Ayah: Thinking About The Future, Remembering The Past
A couple of things have been on my mind lately, the first is technology. In this age and time, it isn't uncommon to be introduced to new technology every day. Life is changing fast and so is technology....
Hot Like Ayah: In the Mix With Slakah the Beatchild
Where do I start with this dude right here? Slakah the Beatchild and I met a very long time ago when I was first starting my musical journey. OK, truth be told, I bugged the hell out of him....
Hot Like Ayah: Mind Candy
Hola! First off, I gotta say thank you all for welcoming me in to the SoulBounce family! I truly appreciate it! I'd like to address those of you who care deeply about the integrity of SoulBounce, as so do I. It's quite interesting to be...
SoulBounce Exclusives: Introducing 'Hot Like Ayah'
Hey World!! Before we start, I'll include this disclaimer, that my thoughts do not represent those of SoulBounce.com's! LOL Now that the formalities are over... It's been a crazy 2009 so far! From Obama, to the...
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