Mack Wilds Tries To Find Some ‘Love In The 90z’


Mack Wilds has a lot to be thankful for this year. After coming off the success of his GRAMMY-nominated debut, New York: A Love Story, the singer has played things rather low-key. That is, until he was tapped to be the co-star of “Hello,” Adele‘s first video to promote her blockbuster album 25. With that and a role in VH1’s latest original movie The Breaks, Mack’s profile has risen considerably in the last quarter of 2015. And it seems that it comes at a perfect time, as the singer has dropped “Love in the 90z,” the lead single from his upcoming as-yet-untitled sophomore set.

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Mack counts the ’90s as his favorite decade and pays tribute to it with the song. To do so, he’s gathered a handful of super-producers (frequent collaborator Salaam Remi, Teddy Riley, Scott Storch and James Poyser) who had some part to do with the R&B and hip hop sound of the decade. They crafted a groove that most definitely sounds lifted from the era, with the familiar sampled drum loop anchoring airy synths and Mack’s vocal. Speaking of which, he devotes most of the lyrics shouting out key music and fashion highlights of the era, including bamboo earrings, high tops, Keith SweatTLC‘s “Ain’t Too Proud to Beg,” Jodeci‘s “Forever My Lady” and R. Kelly‘s 12 Play. It’s slightly interesting that all the references here fall somewhere between 1990 and 1992, especially when you consider that Mack — who was born in 1989 — couldn’t possibly remember living through any of these moments he’s naming. Still, the track is a fun enough journey down memory lane that we’re willing to ignore that little fact.

“Love in the 90z” is available today via all digital music retailers, but you can stream the song in its entirety right here. His sophomore set is expected to arrive sometime in the new year.

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