The slick-talking Mississippi wordsmith Big K.R.I.T. brings some intergalactic candy painted energy on screen for the visuals for his latest single and album namesake “Cadillactica.” Directed by Matt Swinsky, the video is what every Cadillac owner should play whenever they let the top down and cruise down the street in their classic car. If you like grills, both on a car or in K.R.I.T.’s mouth, Swinsky made sure to feature both in the cosmic clip dipped in purple and blue hues. Serving us his own brand of southern fried lyrics, K.R.I.T. raps about taking your girl and flashing his pimped out vehicle, which surpasses yours any day, all on top of a tricked out beat. K.R.I.T. definitely takes a page out of UGK and Outkast‘s books with the single and video but stays true to his own solid brand, which is pure grit and raw passion.
While the southern rapper is exploring things up top in space, we’re down here anticipating his sophomore album and hoping for more videos like this. K.R.I.T.’s album Cadillactica debuts November 11th but you can actually stream the entire album via NPR’s First Listen and you can pre-order it on iTunes.