Keyshia Cole has been steadily releasing several songs and music videos from her new project, Point of No Return, to build anticipation for her sixth studio album release today. A few days ago, the R&B singer presented an interesting visual for her fed-up anthem "N.L.U" in which she realizes that the type of dudes she usually "falls in love" with are not good for her.
Cole continues the story of love lost and failed relationships in her next single, "Love Letter," featuring Future. The song is a basic R&B ballad in Keyshia Cole fashion that features the singer emotionally lamenting about another heartbreak. The song honestly sounds like it has been done before by Ms. Cole, which makes me question if Point of No Return will show any maturity or growth in the artist. In the video, Keyshia has reached the limit with her man's foolishness. Even though her boo pleads with her to stay by his side, Keyshia is ready to move on and let go. Future makes an appearance as well, even though the song and video would have done just fine without him since it is difficult to decipher what he is saying anyway.
Alongside today's album release, Keyshia also premiered another music video for a track called "Believer," which is a bit more upbeat than "Love Letter." The video shows a happier Cole living the life on a yacht with friends as she gives a sexy tease to her man.
Watch KC do her thing in "Love Letter" and "Believer" right here, and be sure to tune into BET's 106 and Park every day this week to see a brand new video from Ms. Cole. Point of No Return is available now on iTunes.