New Target Ad Gets 'Mighty Real' With A Little Sylvester


Disco diva Sylvester must be smiling in the afterlife after hearing his hit song "You Make Me Feel (Mighty Real)" being used as the soundtrack for a new Target commercial. The ad is for the new Peter Pilotto clothing line debuting in Target stores and online on February 9th, and it features models Jourdan Dunn (who can also be seen all over Beyoncé's visual album in the clips for "Yoncé" and "XO"), Jessica Stam, Yumi Lambert and Daniela Braga. The bevy of beauties dance and prance, shimmy and twirl to the dance floor classic while clad in Pilotto's floral prints. The clothes are a little busy for my tastes, but I will always have the fever for the flavor of Sylvester's disco anthem. I love that they decided to include a portion of his vocals toward the end and not just use the instrumental for the commercial. Target gets two snaps up.

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